This will be an interesting experiment. Their use of AAC can be justified on technical grounds, but it also reduces the attractiveness of unauthorized copying in a mostly MP3 environment.
For me, the relatively low bit rate and the hassles with authorizing and deauthorizing computers when I replace them have been deterrents to buying more from iTMS. This could change if higher-quality DRM-free tracks and albums became available for artists I care about — mostly not from EMI, though.
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