But they don't believe that DRM can be removed because that would go against current major label strategies. Time to roll out that apt definition attributed to Einstein (although it could easily have been in the The Devil's Dictionary):
Insanity: doing the same thing over and over again and expecting different results.
Perhaps not "all labels strategy"... EMI seems to be entertaining other thoughts on this matter, check out: http://www.usatoday.com/tech/news/2007-02-12-emi-copy-protection_x.htm
It was curious that David Goldberg, head of Yahoo's music division, was let go this week. He had been vocal in telling the industry that DRM was a major issue. Among other things he said that the Microsoft DRM that Yahoo Music uses "doesn't work half the time."
I have had a bit of contact with some media types in the past few months. The signal was ~"Apple made DRM work and Microsoft will beat them..."
It is difficult to suggest that Apple's Fairplay works socially and technically. It certainly doesn't stop piracy.
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